NEWSBRIEF
BY MARKANDERSON
Bodog Gets Its Web Name Back
April 21, 2022

A long legal dispute between the people behind Bodog and First Technology LLC, that had previously resulted in a $48 million judgment against Bodog, as well as the loss of numerous domain names including Bodog.com, was recently settled according to a Bodog press release, thus returning Bodog.com back to the Morris Mohawk Gaming Group (MMGG) the company that now controls Bodog in the United States.

The exact terms of the settlement were not released, however some of the reasoning behind the decision to finally settle was made clear by Alwyn Morris the Chief Executive of the MMGG.

"...We are the exclusive licensee of the 'Bodog' brand within the region and so our business was impacted by anything that cast a shadow across the brand. We wanted to remove any residual uncertainty that this case had created, and we wanted to acquire the domains- it was a straightforward business decision."

With this settlement, web surfers will once again be directed to the online gambling site when inputting www.bodog.com into their browsers, a small difference perhaps for your average online viewer, but a huge change for Bodog, who has been waiting for this day since 2007.

"We are absolutely thrilled to be able to return the Bodog experience to its rightful home - the reaction of staff and key suppliers has been thunderous," says Mr. Morris. "We will be transitioning the MMGG site to this domain over the coming weeks. Moreover, we have only just this morning inked a deal with Bodog Antigua, from whom we license the Bodog brand.  Under this contract, outside of our brand license territory, the www.bodog.com domain will be redirected to the other brand licensees' sites, as appropriate. One domain, worldwide." 

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Story by Mark Anderson

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