Jack Link's Signs With World Series Of Poker
May 20, 2022

Phil "The Poker Brat" Hellmuth may no longer be the biggest name to come out of Wisconsin during this year's World Series of Poker; Minong, Wisconsin's Jack Link's Beef Jerky, just signed on as the new presenting sponsor for poker's most prestigious dance.

According to a recent press release, Jack Link's Beef Jerky, the fastest growing meat snack manufacturer on the planet, will replace Milwaukee's Best Light as the new title sponsor for the upcoming 40th Anniversary World Series of Poker- as well as future WSOPs, thanks to a new multi-year deal announced this week.  With this new deal in place, the series will now be referred to in print and other media as "The World Series of Poker Presented by Jack Link's Beef Jerky."

"This is a great fit between two category-leading brands," said Ty Stewart, WSOP vice president. "We've found a savvy and fun sports marketer who fits our culture and we welcome Jack Link's to the WSOP family."

Jack Link's Beef Jerky is known not only for its wide variety of high protein meat snacks, but also for their legendary huge, furry, forest living mascot. It should be interesting at this year's Series, to see if Mike Matusow has the guts to "mess with Sasquatch" the way he did poor Mr. Peanut.

Story by Mark Anderson

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