NEWSBRIEF
BY MARKANDERSON
What's in a Name?
April 10, 2022
The Board of Directors of Harrah's Entertainment have recently voted to rename their company, Caesars Entertainment Corporation. According to CEO Gary Loveman, the name change is meant to provide "greater prestige," attract "strategic business partners," and reflect the company's evolution into "a full-service entertainment company." It is apparently believed the Caesars name will better represent the companies interests in dining, shopping, and entertainment; although, it should be noted that the Harrah's name will still be used as a primary casino brand.

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