The Heartland Poker Tour, previously brought to us by PokerStars, will now be brought to us by UB.net, according to a recent press release.

The Heartland Poker Tour, for those uninitiated, is a televised tour with lower buy-ins and a generous satellite system, for the more run of the mill weekend player. HPT events are held primarily in the midwest, however there are occasionally also events held in Florida, New York and even Nevada.

UB Team Pros Tiffany Michelle and Maria Ho, had already been seen playing in HPT events in the past, however now with UB as the new title sponsor, it is even more likely that HPT events will be populated with UB pros

"What HPT has been able to do is fantastic,” stated PokerRoad’s own Joe Sebok. “The best kept secret in poker with their homegrown events and national television exposure, they simply get bigger and better every year out. For us, to come in and back their product, we know we'll help to shine a spotlight on HPT like never before. So, expect more players having some fun at the HPT tables and overall richer prize pools across the tour."

For more information on the Heartland Poker Tour- now on its seventh season- visit www.hptpoker.com.