11-time bracelet winner, Phil "The Poker Brat" Hellmuth, is about to have his "mug" on every can of Milwaukee's Best Light - the official sponsor of the World Series Of Poker. Hellmuth's picture will be prominently displayed on the cans to promote the WSOP as well as a contest in which winners will have a chance to win lessons with this soft spoken pro, along with an all expense paid trip to the 2009 World Series Of Poker (which I believe will be starting a few days after the end of the 2008 one). This incredible marketing opportunity is perhaps the biggest one ever offered to a poker player and Hellmuth seems overjoyed to have been picked.

"When I chose poker as a profession, I had a feeling I'd never get my face on the front of a Wheaties box, so to be immortalized on millions of cans of Milwaukee's Best from coast to coast is a real thrill," said Hellmuth

Wisconsin Native Hellmuth should represent Milwaukee's Best Light admirably and given his many accolades and accomplishments, there are few players more deserving of this opportunity. The only problem is, this kind of attention may swell his head a little, which given its current size already, could force the RIO to bring back the dreaded poker tent just to have room for it.