For the third year in a row, Harrah's Entertainment has named the Nevada Cancer Institute, the official charity of the World Series Of Poker. This non-profit organization's mission "reduces the burden of cancer for Nevada, the nation and the world through innovative and collaborative research, education and patient care."

Players at this year's WSOP can support this worthy cause by visiting the "Ace's Club," a special players lounge at the RIO, which offers food, beverages, a game room and massage.

Of course, you don't have to be playing in this year's Series to help out. Everyone is welcome to learn more about the Nevada Cancer Institute, and even make donations by visiting, www.nevadacancerinstitute.org or by calling 702-822-LIFE.

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